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How to set up Instagram shop without a website in 2024

In 2024, social media has become an essential part of any e-commerce strategy. Instagram, in particular, has emerged as a major player in the space, with over one billion active users. Setting up an Instagram shop is a great way to reach potential customers and sell your products online. In this article, we’ll walk you through the steps of how to set up an Instagram shop without a website in 2024.

Before we begin, it’s important to understand the limitations of setting up Instagram Shopping without a website. Without a website, businesses won’t have access to some of the advanced features of an e-commerce platform, such as detailed analytics, email marketing, and customized branding. However, for small businesses or those just starting, setting up an Instagram shop can be a great way to quickly and easily reach a large audience. Instagram account to buy with a ready online shop in related niche could be a good start too.

Here are the steps to set up your Instagram shop without a website:

Meet the requirements

To set up an Instagram shop, you’ll need to meet some requirements. First, your business must be in a supported country. Second, you must sell physical goods that comply with Instagram’s commerce policies. Third, you must have an Instagram business account. Fourthly, your business must be connected to a Facebook Page. Last, your Instagram account must be connected to a Facebook catalog. Instagram shopping icon can attract new customers as well.

Convert your personal Instagram account into a business account

If you haven’t already, you’ll need to convert your personal Instagram account into a business account. To do this, go to your Instagram profile, tap the three lines in the top right corner, and select “Settings”. Next, select “Account” and then “Switch to Professional Account”. Follow the prompts to connect your account to your Facebook Page.

Set up your Facebook catalog

A Facebook catalog is a file that contains a list of all the products you want to sell on Instagram. You can create a catalog using a third-party e-commerce platform or manually upload a CSV file. Once you’ve set up your catalog, you’ll need to connect it to your Instagram account. To do this, go to your Facebook Business Manager account and select “Catalogs” from the main menu. Next, select the catalog you want to connect and click “Add People” to give your Instagram account access to the catalog.

shopping pages on Instagram

Once your account is connected to a Facebook catalog, you’ll need to apply for Instagram Shopping. To do this, go to your Instagram profile and tap the three lines in the top right corner. Select “Settings” and then “Business” or “Creator”. Next, select “Instagram Shopping” and follow the prompts to submit your account for review.

Wait for approval

Once you’ve applied for Instagram Shopping, you’ll need to wait for approval. This process can take a few days or even a few weeks, depending on the number of applications Instagram is receiving. During this time, you can continue to post content to your Instagram account and engage with your audience.

Start tagging your products

Once your account is approved for Instagram Shopping, you can start tagging your products in your posts, stories, reels, and IGTV videos. To tag a product, simply tap “Tag Products” when creating a post and select the product you want to tag. You can also add product tags to existing posts by editing them and adding product tags.

Set up a shop tab on your Instagram profile

To make it easy for your customers to browse and purchase your products, you can add a shop tab to your Instagram profile. To do this, go to your Instagram profile and tap “Edit Profile”. Scroll down to “Public Business Information” and tap “Page”. Next, select “Edit Profile” and turn on the “Shop” option.

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Conclusion:

In conclusion, setting up an Instagram shop without a website can be a great way too, quickly and easily reach a large audience and sell your products online. While there are limitations to this approach, it can be a good option for small businesses or those just starting out. By following the steps outlined above, you can set up your own Instagram shop and start reaching potential customers today. Remember to meet the requirements, convert your account to a business account, set up your Facebook catalog, apply for Instagram Shopping, wait for approval, start tagging your products, and set up a shop tab on your Instagram profile. Good luck!

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